It’s Not About the Coffee: Leadership Principles from a Life at Starbucks

Howard Behar, Author, Janet Goldstein, With with Janet Goldstein. Portfolio $19.95 (183p) ISBN 978-1-59184-192-0

After a working life spent building Starbucks from a chain of 28 stores to an international coffee business through positions such as executive vice president of sales, founding president of Starbucks International and president of Starbucks North America, Howard Behar tells of the strategies he used to establish the business into the success it is today. Behar shares the soft skills that helped to construct the company from a regional outlet to a corporation with international reach. While the book occasionally brings in examples from other companies, sharing anecdotes from Starbucks itself is Behar’s strong suit. The most interesting sections involve stories behind products readers may know from their own visits to the coffee retailer. Thoughts behind the bottled Frappuccino product’s launch or the “have it the way you like it” approach to beverage making are revealed. While revolutionary ideas are outnumbered by more standard good business practices, the voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills. (Dec. 27)


A Q&A with Bob Delaney (Oct. 29) identified the coauthor of Covert as Bill Walton. The book’s coauthor is Dave Scheiber; Walton wrote the foreword.

Reviewed on: 11/12/2007
Release date: 01/01/2008
Show other formats
Open Ebook - 208 pages - 978-1-101-21653-8
Paperback - 183 pages - 978-1-59184-272-9
Pre-Recorded Audio Player - 978-1-4332-7450-3
MP3 CD - 978-1-4332-0804-1
Downloadable Audio - 978-1-4332-4172-7
Peanut Press/Palm Reader - 192 pages - 978-1-4295-7934-6
Compact Disc - 978-1-4332-0803-4
Analog Audio Cassette - 978-1-4332-0802-7
Analog Audio Cassette - 978-1-4332-0805-8
Compact Disc - 978-1-4332-0806-5
Open Ebook - 192 pages - 978-1-4295-7933-9
Stay ahead with
Tip Sheet!
Free newsletter: the hottest new books, features and more
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
Only $18.95/month for Digital Access
or $20.95 for Print+Digital Access!
Email Address


Log In Lost Password

PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, click here. For more information, click here.

The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already), click here. To subscribe, click here.

Email with questions.

Not Registered? Click here.