Decisive: How to Make Better Choices in Life and Work

Chip Heath, Author, Dan Heath, Author
Chip Heath and Dan Heath. Crown Business, $26 (384p) ISBN 978-0-307-95639-2
Reviewed on: 02/25/2013
Release date: 03/26/2013
Ebook - 978-0-307-36114-1
Paperback - 224 pages - 978-1-84794-085-8
Open Ebook - 224 pages - 978-0-307-95641-5
Open Ebook - 336 pages - 978-1-4464-9382-3
Hardcover - 336 pages - 978-0-307-36113-4
Compact Disc - 978-0-449-01113-3
Compact Disc - 978-0-449-01111-9
Open Ebook - 1 pages - 978-1-299-38707-2
Paperback - 428 pages - 978-89-01-15996-6
Hardcover - 316 pages - 978-1-84794-086-5
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The Heath brothers, a Stanford University Graduate School of Business professor and a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship respectively and coauthors of Switch and Made to Stick, tackle the problems of decision-making, and all the failures that come with it. To help with the decision making process, the authors approached it from four principles that they refer to as the "WRAP model": Widen your options; Reality test your assumptions; Attain distance before deciding; and Prepare to be wrong. Each principle is given several chapters, with examples provided for putting these approaches into practice. Breaking out of a narrow framework to recognize other options, for example, is approached through methods such as considering opportunity costs and the vanishing options test. The writing is humorous and often surprising, a tool that the authors use to great effect when sharing such examples as David Lee Roth's obsession with brown M&Ms. Coupled with their insightful analyses, the book proves particularly insightful. (Mar.)