cover image Inside the Box: How Constraints Make Us Better

Inside the Box: How Constraints Make Us Better

David Epstein. Riverhead, $32 (304) ISBN 978-0-593-71571-0

“Total freedom... is the enemy of creativity, and constraint its companion,” asserts journalist Epstein (Range) in this counterintuitive and groundbreaking exploration. While individuals and organizations often yearn for more freedom, time, and money, Epstein explains that because the human brain is inclined to default to familiar patterns rather than engage in high-effort thinking, complete freedom leads to unoriginal ideas. Constraints, however, “push the brain beyond its default tendencies, forcing it to engage in deeper problem-solving.” He draws on research and historical examples, including the story of Japanese novelist Haruki Murakami’s breakthrough. Frustrated with his early, unoriginal attempts at writing, Murakami imposed a constraint on himself and wrote in his limited English, which he then translated to Japanese. The result was a simple and effective style that Murakami called “a creative rhythm distinctively my own.” Elsewhere, Epstein explains that the idea that creativity is synonymous with originality is a product of the Romantic period. Before that, creativity was associated with improving on something that already existed. Shakespeare, for example, based classics like Romeo and Juliet and King Lear on prior works by other writers. Through captivating case studies, Epstein reveals the transformative power of obstacles. It’s a game changer. (May)