cover image Not Taught: What It Takes to Be Successful in the 21st Century That Nobody’s Teaching You

Not Taught: What It Takes to Be Successful in the 21st Century That Nobody’s Teaching You

Jim Keenan. A Sales Guy, $14.99 trade paper (184p) ISBN 978-0-6925-2076-5

Keenan, CEO of A Sales Guy, a consulting and recruiting firm, debuts what he calls the “new rules of success,” examining how the path to achievement has changed in the Internet age. He presents his book as a means for readers to learn new things that they need to know before they can achieve success in today’s world. Keenan proposes that humankind has moved into a new era, the information age, in a shift as significant as the beginning of the Industrial Revolution. He focuses on how the greatly increased amount of information available through the Internet has changed the playing field for businesses, creating new platforms for company-consumer interaction, the spread of products, and the dissemination of information. The downside of this seismic change, he argues, is that those over 30 are in the dark, and no one is teaching them the new rules. However, the nuggets of wisdom he offers—advising readers to expand reach, self-brand, and take chances—have long been touted. His claim that academic degrees are less important today than problem-solving skills and passion is mildly provocative but fails to live up to the earthshaking shift he insists is occurring. [em](BookLife) [/em]