Lifetrends: The Future of Baby Boomers and Other Aging Americans

Jerry Gerber, Author, Gene Brown, Author, Janet Wollf, With MacMillan Publishing Company $18.95 (228p) ISBN 978-0-02-517291-3
The compilers of this comprehensive view of the ``baby-bust'' generation, i.e. tomorrow's adults, are marketing consultants to firms that court the 50-plus consumer. As they take a speculative look toward the year 2000, when adults over 50 will represent an $800 billion market, they conjecture on directions in lifestyles, politics, health care and other areas in the next century. Based on analysis of current trends, this informative survey offers a wealth of material, especially for those born since the 1950s. (Feb.)
Reviewed on: 01/30/1990
Release date: 02/01/1990
Paperback - 978-0-380-71345-5
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