The IBM Way: Insights Into the World's Most Successful Marketing Organization

F. G. Rodgers, Author HarperCollins Publishers $17.45 (235p) ISBN 978-0-06-015522-3
Retired IBM marketing director Rodgers is almost evangelical in extolling the computer firm's employee-incentive, quality-minded, customer-oriented policies. These, he maintains, have brought IBM billions in worldwide sales and helped the corporation weather technological revolutions and competition. With a company policy of full employment, in-depth training and promotion from within, and backed up by a service and supply network that wins Rodgers's praise, IBM sales reps provide customers with a virtually permanent after-installation ""partnership,'' which includes application, maintenance and new uses for IBM equipment. This is a wide-ranging, if excessively boosterish, inside look at a major player in the saga of American enterprise. 50,000 first printing; $50,000 ad/promo; First serial to Success; Fortune Book Club and Executive Program selections; BOMC alternate; author tour. January 22
Reviewed on: 01/01/1986
Release date: 01/01/1986
Discover what to read next
TIP SHEET
MORE BOOKS YOU'D LIKE
X
X