In-N-Out Burger: A Behind-the-Counter Look at the Fast Food Chain That Breaks All the Rules

Stacy Perman, Author . Collins Business $24.99 (345p) ISBN 978-0-06-134671-2

Perman (Spies Inc. ) casts an affectionate and admiring eye at In-N-Out Burger, the family-owned, Southern California chain that has become a “cultural institution” without franchising, going public, changing its menu or precooking its burgers. This book traces the history of the company and the Snyders, the family that founded and still owns In-N-Out, interspersed with the evolution of the fast-food industry. Perman never makes good on her promise to go “behind-the-counter” and analyze the company's dealings—her access to executives and family members did not extend to gleaning financial or strategic information—consequently it's never clear whether In-N-Out's conservatism is a conscious business strategy, a personal preference of the owners or plain complacency. More a glowing fan letter from an appreciative customer than exposé, this book has more to say about the company's celebrity fans, American family dynamics and our collective love affair with fast food. (Apr.)

Reviewed on: 02/09/2009
Release date: 04/01/2009
Genre: Nonfiction
Downloadable Audio - 978-0-06-196158-8
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Paperback - 368 pages - 978-0-06-134672-9
Peanut Press/Palm Reader - 368 pages - 978-0-06-187217-4
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