In this captivating and astute study, behavioral scientist and professor Ariely (Predictably Irrational: The Hidden Forces That Shape Our Decisions) turns his hand to the topic of human honesty, or lack thereof. Through a series of tests and experiments, Ariely breaks down economist Gary Becker’s Simple Model of Rational Crime (SMORC), which suggests that we evaluate situations using a rational calculation of the costs and benefits of engaging in dishonest behavior while maintaining a positive view of ourselves. Because Ariely believes this model to be incomplete, he energetically sets out to determine which forces (psychological, environmental, social) cause people to cheat, and then applies this improved understanding to doing something about dishonesty. In addition to his experimental subjects, he examines the behavior of golfers, pharmaceutical reps, finance professionals, and others. In his characteristic spry, cheerful style, Ariely delves deep into the conundrum of human (dis)honesty in the hopes of discovering ways to help us control our behavior and improve our outcomes. Agent: James Levine. (June)
Reviewed on: 04/09/2012 Release date: 06/01/2012 Genre: Nonfiction
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