cover image Kiss Your But Goodbye: How To Get Beyond The One Word That Stands Between You and Success

Kiss Your But Goodbye: How To Get Beyond The One Word That Stands Between You and Success

Joe Azelby and Bob Azelby. Harper Business, $25.99 (224p) ISBN 978-0-06-224698-1

No buts about it: this book has a punny conceit that is just memorable enough to justify its use: “This is what we’re talking about: ‘Jim is a great marketer, but he can’t close deals.’ ‘Rachel works hard, but she can’t prioritize.’” In this guide to overcoming personal weaknesses, the authors suggest a broad list of potential personal flaws (problems with execution or strategic thinking, issues with presentations or deliverables, personality quirks), but this is not an exhaustive list of annoying characteristics. And that’s fine. The authors make it clear that the book isn’t meant to be comprehensive or academic; it’s supposed to be short and entertaining. Anecdote and example comprise most of the prose. Thought-provoking if not specific in its prescriptions, the book contains a simple message about the correlation between authenticity and advancement. It argues for self-awareness, self-examination, and change; it is a first step, not the last. Chatty companions in a breezy business book of buts, the authors are seasoned senior executives and admit to their own experience with their buts as easily as they point out those of others. (June)