Ninja Innovation: The Killer Strategies of the World’s Most Successful Businesses

In his latest, Shapiro (The Comeback), CEO of the Consumer Electronics Association, argues that companies should demonstrate the same agility, laserlike focus, and strength as ninjas. He uses the metaphor of the ninja to focus on “the micro factors that lead to individual and organizational success.” “Ninja Innovation” serves as a catchall phrase for what it takes to succeed and expands the ninja credo to incorporate traits that modern-day ninjas need. Chapters detail specific characteristics of the ninja mentality, such as besting the competitor, taking risks, and adhering to a code of conduct. Shapiro’s chapter on strategy formation, which he considers an art, not science, is top-notch. Despite his use of prominent (but common) examples including Steve Jobs, Thomas Edison, Bill Gates, and Meg Whitman, Shapiro’s advice is solidly based on theory. Readers seeking a practical how-to text will need to look elsewhere. However, those eager for a more stealthy and versatile approach will appreciate Shapiro’s treatise on discipline, shared goals, and mental toughness. (Jan.)