Company Manners: An Insider Tells How to Succeed in the Real World of Corporate Protocol and Power Politics

From her experience with ruthless corporate practices, Wyse, president of an advertising firm that bears her name and a columnist for Good Housekeeping, sets out to expose the inner workings of executive life and to define the ingredients of success. In this aphoristic and anecdote-rich guide, she discusses ""secrets'' of achieving and retaining power as an entrepreneur or in a big corporation, including the ability to work as a team member without losing one's identity. Although she stresses that a company's interests are paramount, she also notes that it is good business to be loyal to clients and employees and treat them in a considerate manner. She urges chief executives to share with associates their aspirations for the company and for those involved in its operation as a means of fostering a common sense of purpose. 60,000 first printing; 50,000 ad/promo; Fortune Book Club, BOMC and Macmillan's Executive Program alternates; author tour. (October