cover image Psycho-Cybernetics 2000

Psycho-Cybernetics 2000

Bobbe Sommer. Prentice Hall, $29.95 (353pp) ISBN 978-0-13-735895-3

Lecturer and Maxwell Maltz-disciple Sommer ( Not Another Diet Book ), writing with freelancer Falstein, here updates and expands the 1960 Maltz classic, Psycho-Cybernetics. Rather than relying on the Freudian approach of yielding control to the subconscious or on ``will power'' to change behavior, Psycho-Cybernetics (a computer term referring to the mental ``steering system'' that guides our attitudes, behavior and self-image) directs the intuitive and nonverbal right brain to ``reprogram'' the logical and verbal left brain through a six-step program that relies heavily on visualizations and affirmations. The steps are: programming your ``success mechanism,'' imagining success, shedding false beliefs, learning to relax, using ``drug-free tranquilizers'' and setting goals. Through anecdotes, the authors show how people have improved their self-images and have realized their goals using Maltz's program. Self-quizzes are included. Thoughtful and practical, this is an important addition to the self-help field. 100,000 first printing; major ad/promo; first serial to Cosmopolitan; Newbridge Book Club main selection; author tour. (Sept.)