What’s Stopping You? Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business

Bruce R. Barringer, Author, R. Duane Ireland, Author . Pearson/FT $18.99 (212p) ISBN 978-0-132-44457-6

In this trim but comprehensive and engaging book, Barringer and Ireland (Entrepreneurship: Successfully Launching New Ventures ) dispel the myths that prevent the typical American from starting a new business. The authors weave their academic research and business incubation fieldwork with stories from real life startups, refuting claims that entrepreneurship entails colossal risk, requires a great deal of money, demands extensive business experience or is dependent on the perfect product or service. This book is refreshingly pragmatic while still being encouraging; it addresses the obstacles at each stage of entrepreneurship, including overcoming psychological barriers to quitting a day job, identifying and developing the right idea, financing and running effective public relations and marketing campaigns on shoestring budgets. Simultaneously upbeat and instructive, this book offers the aspiring business owner a practical push toward taking the entrepreneurial plunge. (June)

Reviewed on: 03/31/2008
Release date: 05/01/2008
Open Ebook - 978-0-13-714543-0
Open Ebook - 224 pages - 978-0-13-270418-2
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