The Third Apple: Personal Computers and the Cultural Revolution

Jean-Louis Gassee, Author, Jean Louis Gassee, Author Houghton Mifflin Harcourt P $14.95 (212p) ISBN 978-0-15-189850-3
In these engaging, nontechnical essays, Apple executive Gassee sets out to allay suspicions and resistance to personal computers, citing the pleasure they afford in combining work, play and learning. He reflects upon changes in manufacturing, marketing and trade practices in a highly competitive information and service economy largely dependent on computers. Noting the fundamental differences between the computer and the brain, Gassee assures us that even with the potentially more extensive data networks of the future the computer will be unable to compete with humans. (March 18)
Reviewed on: 03/01/1987
Release date: 03/01/1987
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