cover image Power to the People: The Graphic Design of the Radical Press and the Rise of the Counter-Culture 1964-1974

Power to the People: The Graphic Design of the Radical Press and the Rise of the Counter-Culture 1964-1974

Geoff Kaplan. Univ. of Chicago, $45 (264p) ISBN 978-0-226-42435-4

With its low cost of entry%E2%80%94only a typewriter, artwork, a mimeograph, and a point of view were required%E2%80%94underground newspapers flourished during the '60s and early '70s, covering a plethora of topics (sex, corruption, alternative lifestyles, etc.) mainstream media couldn't or wouldn't touch. Here, California College of Art instructor Kaplan examines the depth and breadth of these publications in a graphic-rich study. Instead of focusing on landmark articles, Kaplan's short bursts of narrative are broken up by lengthy reproductions of newspaper and magazine covers, articles, and inserts. Guest authors explore various concepts ("Design as a Social Movement") with varying degrees of success%E2%80%94though failure isn't always their fault; Kaplan frequently breaks up the narrative with lengthy spreads of images, forcing readers to flip back and forth in order to keep the story going. His typographical play doesn't help either, as he employs various period-inspired fonts, type sizes, and colors throughout the book that add little to the experience. Still, Kaplan deserves commendation for assembling a collection that manages to include viewpoints from all reaches of the underground; those who were there and students of the form will appreciate his efforts. (June)