cover image Global E-Commerce Strategies for Small Business

Global E-Commerce Strategies for Small Business

Eduardo Da Costa. MIT Press (MA), $50 (220pp) ISBN 978-0-262-04190-4

""If the owners of small companies do not think globally, they may not be prepared when one of their local or international competitors begins to encroach on their local markets."" Moreover, continues Eduardo da Costa in Global E-Commerce Strategies for Small Businesses, even those small businesses that are not necessarily geared to exporting can benefit from e-commerce. Presenting seven success stories of small businesses that have become international operators, da Costa, a visiting scholar at Harvard and president of two small businesses, offers business leaders a range of practical, valuable information on maximizing the wave of the future that's easy to absorb and to use. ( June)