Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Daniel C. Esty, Author, Andrew S. Winston, Author Yale University Press $27.5 (366p) ISBN 978-0-300-11997-8
Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though ""no company the authors know of is on a truly long-term sustainable course,"" Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as WalMart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste ""take-back"" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought.
Reviewed on: 10/01/2006
Release date: 10/01/2006
Genre: Nonfiction
Paperback - 352 pages - 978-986-6602-70-2
Analog Audio Cassette - 978-1-4233-7084-0
MP3 CD - 1 pages - 978-1-4233-7087-1
MP3 CD - 978-1-4233-7088-8
Compact Disc - 978-1-4233-7086-4
Compact Disc - 978-1-4233-7085-7
Downloadable Audio - 978-1-4233-7089-5
MP3 CD - 978-1-5012-8415-1
Downloadable Audio - 978-1-4233-7090-1
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