Supercorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

Rosabeth Moss Kanter, Author . Crown Business $27.50 (336p) ISBN 978-0-307-38235-1

Harvard Business School professor Kanter (Confidence ) offers cutting-edge insights on corporate competitiveness in this timely and captivating assessment of what it takes to succeed in the face of rapid technological, cultural and economic change. Asserting that “globalization increases the likelihood for shorter organizational life cycles,” Kanter argues that companies must be more nimble than ever to survive. Drawing on stories of such businesses as Proctor and Gamble, Digitas and Cemex, she describes how “vanguard” companies exploit their strong cultures to adapt and innovate, often harnessing the momentum of change to capture market share or squash competition. Those companies that will thrive in the future, maintains Kanter, have “stamina, energy, long lists of contacts, an appetite for communication, comfort with ambiguity, and a belief that the company's values and principles mean that they are part of something bigger than just a job.” This dense work may be demanding for many, but the opportune lessons within are worth the effort for readers seeking to compete in a global marketplace that is changing more rapidly than ever before. (Sept.)

Reviewed on: 07/06/2009
Release date: 08/01/2009
Paperback - 336 pages - 978-1-84668-207-0
Open Ebook - 239 pages - 978-0-307-45227-6
Ebook - 1 pages - 978-1-84765-229-4
Hardcover - 336 pages - 978-1-84668-212-4
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