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Karen Salmansohn. St. Martin's Press, $17.95 (265pp) ISBN 978-0-312-09465-2

Upbeat and wisecracking Sasha Schwartz, a 29-year-old advertising copywriter, has just lost her lover of four years--yes, it's another wry and broadly comic look at the problems of being single and female in New York City. Sasha has a firm support system in place, and her friends Frannie and Viv put aside their own staggering romantic problems to offer advice. But although she is in the business of creating illusions, Sasha takes a realistic approach to finding a new love. Should she frequent the laundromat? Is her dentist single? What about the party in TriBeCa? As this first-time novelist follows Sasha in her quest, she deftly satirizes the cocktail party, the trendy art scene, the cutthroat advertising industry. She even offers a hilarious view of some unique female bonding. Eventually, Sasha's dear friend Jerry, art director at the agency, comes up with the most compelling suggestion: Why not try witchcraft? This novel tells a slender tale indeed, but it is aided by a staccato delivery, razor-sharp one-liners and a well-incarnated wise Jewish mother. (July)