How to Build a Business and Sell It for Millions

Garson, a strategy and transaction consultant, tackles starting your own business in this information-laden, overly rosy guide for the would-be entrepreneur. He covers everything from creating the right executive team to marketing and branding before addressing the ins and outs of deal making, pricing the business, and getting to a close. Unfortunately, Garson's ambitions get the best of the book; he tries to pack in too much information and certain sections are tedious. Furthermore, despite attempting to be as comprehensive as possible, Garson rarely addresses the multitude of risks involved in running a privately held business. He makes the process sound relatively direct and easy; while he presents a few crash and burn stories, for the most part the entrepreneurs in his case studies take his advice and end up with success. While entertaining and informative, the book may mislead wannabe entrepreneurs into believing that selling a business for millions is not only possible but probable. (Mar.)