Rogers' Rules for Success / Henry C. Rog

Henry Rogers, Author St. Martin's Press $8.95 (0p) ISBN 978-0-312-68830-1
Chairman of the public relations firm Rogers & Cowan, the author claims that he rose to the top as a publicist because he was able to be ingratiating without being sycophantic. He discusses his theory of ""psycho-relations,'' which involves buttering up clients without seeming to do so. His experiences, he maintains, can be applied by the reader to other situations. PW observed that ``Rogers expands his tactical guide with lists galore, ranging from reasons to buy this book to rules for coping with a stress overload.'' (April)
Reviewed on: 04/01/1986
Release date: 04/01/1986
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