Mind Over Money: How to Match Your Emotional Style to a Winning Financial Strategy

Schott here brings together two concurrent careers--as a financial manager and a Harvard Medical School psychiatrist--lending a novel and significant dimension to personal investment counseling. Writing with freelancer Arbeiter, he outlines programs of diversification, share value appraisal, by-and-sell timing and the like to suit the psychological needs of various types of investors: timid, indecisive, impulsive, guilt-ridden, safety-minded, overconfident or simply the innate gambler. ""Handling greed in a bull market and fear in a bear market"" is an investor's prime need, according to the authors, who suggest specific standards for selling, while maintaining that ""the best way to make money is to buy good companies and stick with them."" Offering the reader-investor emotional self-discovery, this is also a particularly accessible and penetrating analysis of all investment vehicles, enlivened by case histories, anecdotes and quotes from the likes of Warren Buffet, along with portfolio listings of stocks and bonds chosen especially for each emotional type. (Jan.)