cover image Babysafe in Seven Steps: The BabyGanics%C2%AE Guide to Smart, Effective, and Natural Solutions for a Healthy Home

Babysafe in Seven Steps: The BabyGanics%C2%AE Guide to Smart, Effective, and Natural Solutions for a Healthy Home

Kevin Schwartz, Keith Garber, and Samantha Rose. Ballantine, $15 trade paper (304p) ISBN 978-0-345-54712-5

This informative and chatty guide is aimed at parents seeking to purge their home of toxic substances that can hurt their family. As with similar titles, the book highlights the basics of baby care (pregnancy, bathing, play, food, and sleep) through the lens of a baby%E2%80%99s environment (womb, bathroom, home, kitchen, and crib). Writing with Rose, Schwartz and Garber draw on their expertise as fathers and as the owners of a company that produces and markets %E2%80%9C[n]atural, nontoxic, and effective household and personal care products%E2%80%9D for babies. As such, it%E2%80%99s hard to get past the commercial for BabyGanics products: %E2%80%9CWhat we discovered when developing our BabyGanics foaming dish and bottle soap is that you can have it both ways: a product that%E2%80%99s safe%E2%80%94free of alcohol, solvents, sulfates, phthalates and fragrance%E2%80%94and effective at the same time.%E2%80%9D The authors write in a dad-next-door tone, as if to downplay their use of scientific terms such as bisphenol A and perfluorooctanoic acid. The authors source the same experts that advise their business, but they throw in the occasional caveat emptor (%E2%80%9Cwe are not nutritionists%E2%80%9D)%E2%80%A6 before giving their advice anyway. Readers would do well to enjoy the discussion, but take it with a grain of salt. Agent: Yfat Reiss Gendell, Foundry Media. (Apr.)