The Republic of Tea

Mel Ziegler, Author, Mel Zeigler, Author, Patricia Ziegler, With Doubleday Business $22.5 (314p) ISBN 978-0-385-42056-3
More than a chronicle of the birth of a new business, this unusual 20-month exchange of faxes between the Zieglers (husband-and-wife founders of Banana Republic) and their partner-to-be, Rosenzweig (future Republic of Tea CEO), records with almost missionary zeal its authors' determination to convert a stressed-out, coffee-gulping society into serene sippers of tea--and make millions in the process. After much high-flown, often repetitious philosophizing, self-doubt and discussion of personal relationships, the trio finally got down to market research (in the U.S. and England), product development and the nitty-gritty of sales, promotion and operations. When The Republic of Tea was launched this past January, the partners soon realized that ``a business tends to develop a mind of its own that is independent of its founder.'' Illustrations. (Nov.)
Reviewed on: 09/28/1992
Release date: 10/01/1992
Hardcover - 238 pages - 978-0-387-24505-8
Hardcover - 90 pages - 978-0-309-53179-5
Paperback - 103 pages - 978-3-540-24511-7
Paperback - 146 pages - 978-1-57839-337-4
Compact Disc - 978-1-4019-0440-1
Paperback - 224 pages - 978-0-415-23010-0
Hardcover - 890 pages - 978-0-421-85960-9
Paperback - 432 pages - 978-0-321-26220-2
Paperback - 112 pages - 978-0-595-33331-8
Hardcover - 1958 pages - 978-1-4020-3387-2
Paperback - 140 pages - 978-0-595-33471-1
Compact Disc - 6 pages - 978-0-7393-2105-8
Hardcover - 132 pages - 978-84-7496-968-9
Hardcover - 363 pages - 978-1-4020-3402-2
DVD-Video
Hardcover - 335 pages - 978-0-691-12407-0
Compact Disc - 978-0-7393-1147-9
Paperback - 168 pages - 978-0-7599-4673-6
Library Binding - 128 pages - 978-0-7377-3221-4
Compact Disc - 978-0-7393-2209-3
Show other formats
FORMATS
The Best Books, Emailed Every Week
Tip Sheet!
MORE BOOKS YOU'D LIKE
X