Startup Nation: America's Leading Entrepreneurial Experts Reveal the Secrets to Building a Blockbuster Business

Jeffrey Sloan, Author, Richard Sloan, Author, Jeff Sloan, Author Crown Business $17.95 (304p) ISBN 978-0-385-51248-0
Whether it's an idea for a new company or the dream of being your own boss, the brothers Sloan provide the inspiration and information needed to make your business fantasy a reality. Serial entrepreneurs, angel investors and creators of the multimedia company StartupNation-which includes a radio show, Web site (Startup, e-newsletter and, now, this book-they are enthusiastic ministers of entrepreneurialism. They offer followers the vision, spirit and plan for achieving their goals. But if you're thinking this ""plan"" is a business plan, you need to be patient. They spend the first third of the book on developing a ""life plan."" This full spiritual inventory leads readers through what they really want, who they really are and what they're really prepared to do. One's emotional and physical health will greatly influence the health of one's business, the authors argue, no matter what that business ultimately involves. Once fully assessed, readers are led to decide what business types are best-suited to them-franchising, licensing, etc.-and are given options for pursuing each. The brothers even provide ideas for uncovering opportunities to fill unmet market needs. Only then do they turn to formulating the business plan. Throughout the book, Sloan & Sloan share their own experiences as inventors of the Battery Buddy, along with those of their radio show callers and neighbors. There is no mistaking this book for a business school product-few charts, no formulas. Yet it offers detailed discussions of the same subjects in a genuinely clear, encouraging and well-meaning way.
Reviewed on: 05/16/2005
Release date: 05/01/2005
Genre: Nonfiction
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