The Fanciest Dive: What Happened When the Media Empire of Time/Life Leaped Without Looking Into the Age of High-Tech

Christopher Byron, Author W. W. Norton & Company $16.95 (280p) ISBN 978-0-393-02261-2
Early in 1983, Time, Inc. launched a new magazine, TV-Cable Week, which promised to provide state-of-the-art programming information to cable owners across the country. Six months later the magazine folded, at a staggering $47 million loss. The author, who had been a senior editor on TV-Cable Week's staff, spent the following two years interviewing key players in the venture, and has produced this account of its rise and fall. The original concept, Byron reports, grew out of Time's felt need for control in the cable industry and credibility on Wall Street. When TV-Cable Week failed to attract distributors, and its losses surpassed projections, Time's corporate leaders abandoned the project they had not market tested. Byron tells an engrossing and plausible behind-the-scenes tale of heroes, villains, secret agendas and suppressed memos, and concludes that when corporate decision makers become preoccupied with profits in disregard of their customers, the result is disaster. This book is to be read in the context of the current shifts and survival questions faced by Time, Inc. and other corporate giants today. First serial to Vanity Fair. (February 24)
Reviewed on: 02/01/1986
Release date: 02/01/1986
Paperback - 280 pages - 978-0-452-25916-4
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