Inside the Machine: Art and Invention in the Electronic Age

Starting with the ability to control electrons with radio waves, Prelinger (Another Science Fiction: Advertising the Space Race, 1957–1962) looks at commercial and advertising images that introduced new technologies to the general public, mainly between the 1940s and the 1960s. The text presents a “story written by engineers and visualized by artists,” and both halves of that collaboration receive equal attention. The science of products such as cathode ray tubes, circuit boards, and bionics is lucidly explained and placed within a historical context informed by technological advancements and cultural forces alike. Paired with this history, however, is the true boon of the book: over 150 illustrations, primarily from magazines and catalogues, considered for their art as well as their scientific content. Drawings of rotating atoms and mid-century robots will provide geeky pleasure for any science fan, and Prelinger spins her impressive research into a broad cultural study. The heavy emphasis on scientific facts and manufacturing doesn’t always dazzle, yet when artist and engineer are considered in mutual context, the kitsch of the old advertisements becomes more than just entertaining design, and Prelinger manages to draw out some satisfying conclusions. (Aug.)