Television Culture

John Fiske, Author Methuen $0 (353p) ISBN 978-0-416-92430-5
A number of creative ideas regarding television's role in American society are overinvested here with a ""scholarly'' vocabulary and, therefore, rendered obscure. In theoretical and practical discussions, however, Fiske, a visiting communications professor at the University of Wisconsin-Madison, convincingly challenges multiple assumptions: television, he says, is not a ``closed text''a self-contained entity with a single meaning; news, he reminds us, ``is also a commodity,'' one that reinforces a primarily masculine culture; and, while soap operas seem to enforce a traditional patriarchal value system, for many fans the genre often ``whittles away at patriarchy's power to subject women.'' Indeed, Fiske's synthesis of different mediascripts, camera work, lighting, villains and heroesis admirable. But, ultimately, his Marxist political agenda and heavy-handed style detract from the book. His assertion, for example, that ``excessive bureaucracy is a common sign, in capitalist popular culture, of Communism''he cites M.A.S.H. and James Bond as evidencehardly resonates. (April)
Reviewed on: 01/01/1987
Release date: 01/01/1987
Paperback - 368 pages - 978-0-415-03934-5
Hardcover - 353 pages - 978-0-415-04284-0
Open Ebook - 298 pages - 978-0-203-13344-6
Ebook - 368 pages - 978-1-134-95574-9
Portable Document Format (PDF) - 368 pages - 978-1-134-95575-6
Ebook - 368 pages - 978-1-134-95570-1
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