The Mirror Test: Is Your Business Really Breathing?

Jeffrey W. Hayzlett with Jim Eber, Grand Central/Business Plus, $24.99 (244p) ISBN 9780446559829
Hayzlett wants you to sell, sell, sell, and have a good time doing it. The former chief marketing officer for Kodak and guest on Donald Trump's Celebrity Apprentice knows about success and has a lot of colorful stories to prove it. While the first three chapters of this book are devoted to helping you figure out if your company is out of gas, the rest of the book is a more standard collection of business advice and stories. Many of the stories feature Hayzlett as the fall guy—the time he lost his shirt pheasant farming in South Dakota, or the time he thought he had convinced his college's cafeteria to serve kid-friendly food to a group of visiting high school seniors, only to see liver and onions on their trays. He offers rapid-fire advice, some of it dishearteningly obvious or tending toward generalization ("Leaders must be honest with themselves"), but most businesspeople will find at least a few good nuggets here. The Mirror Test is light and motivational enough to get readers pumped. (May)
Reviewed on: 07/19/2010
Release date: 05/01/2010
Genre: Nonfiction
Open Ebook - 1 pages - 978-0-446-56913-2
Paperback - 244 pages - 978-0-446-55981-2
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