cover image After the Ball: How America Will Conquer Its Fear and Hatred of Gays in The90's

After the Ball: How America Will Conquer Its Fear and Hatred of Gays in The90's

Marshall Kirk, Hunter Madsen. Plume Books, $12.95 (432pp) ISBN 978-0-452-26498-4

To overcome Americans' deep-rooted aversion to gay men and women, psychologist Kirk and ad man Madsen propose a massive media campaign designed to correct stereotypes and neutralize anti-gay prejudice. PW termed this ``a punchy call to arms, Madison Avenue style.'' Illustrated. (Sept.)