Beyond the Bestseller

Richard Curtis, Author Dutton Books $18.95 (380p) ISBN 978-0-453-00670-5
In these 53 short chapters, previously published in Locus , the science fiction trade paper, a New York literary agent describes the publishing scene in general and explains many aspects of his profession. In the section ``Agents Demystified,'' he defines clout and compares the benefits and shortcomings of variously sized agencies. ``Breaking In'' addresses the subjects of book outlines, hardcover vs. softcover publication, book packagers, multi-book deals, payout schedules and escalation clauses. Other subjects include sales conferences, promotion and advertising, book club sales, movie adaptations. The section ``Manners and Morals'' examines courtesy, honor, scruples, luck, bankruptcy and mergers in the industry. Curtis also proposes reforms in publishing and speculates about collective activity by authors. Full of facts, advice, opinions and anecdotes, this book offers food for thought to authors, editors and publishers, aspiring and established. (May)
Reviewed on: 04/30/1989
Release date: 05/01/1989
Paperback - 40 pages - 978-0-452-26432-8
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