Fables of Abundance: A Cultural History of Advertising in America

Jackson Lears, Author Basic Books $23 (512p) ISBN 978-0-465-09075-4
History professor Lears's study of the rise of American consumerism explores the repressive aspects of advertising's equating of material abundance with social status. (Nov.)
Reviewed on: 11/06/1995
Release date: 11/01/1995
Genre: Nonfiction
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