cover image HOW TO CREATE YOUR OWN LUCK: The "You Never Know" Approach to Networking, Taking Chances, and Opening Yourself to Opportunity

HOW TO CREATE YOUR OWN LUCK: The "You Never Know" Approach to Networking, Taking Chances, and Opening Yourself to Opportunity

Susan RoAne, . . Wiley, $24.95 (237pp) ISBN 978-0-471-61280-3

Networking guru RoAne (How to Work a Room ) shares common-sense suggestions about how to network in this run-of-the-mill advice book. Using cute catch phrases (those who are open to opportunity are called "You Never Know It Alls"), she makes the point that folks create their own luck by having eight "unusual suspect" traits. (Of course, they also work hard, are persistent and have a positive attitude—the usual suspects indicating success.) These counterintuitive traits include making small talk; dropping names; eavesdropping and listening; straying from their chosen paths; and saying yes when they want to say no. Each chapter shares numerous stories of people turning serendipity (such as chance encounters) into success by utilizing at least one of these traits. "When we are open and pay attention to signs, signals, situations, and people, we are building our own internal serendipity generators," RoAne writes. However, aside from the inspiring examples, there's not enough specific "how-to" to help readers apply RoAne's advice to their own situations. While she puts a nice spin on basic networking principles, this somewhat repetitive book doesn't add much to the Chinese tenet "luck is when preparation meets opportunity." (For another take on this subject, see Networking Magic by Rick Frishman and Jill Lublin, reviewed on p. 52.) (Oct.)