The Decision Makers

Robert Heller, Author Dutton Books $22.5 (385p) ISBN 978-0-525-24798-2
Heller ( The Age of the Common Millionaire ) here examines and exalts executive decisions vital to such corporate retailing successes as 3-M's ``Post-It'' notes, the Sony Walkman, Federal Express, Nike shoes, VCRs and microwave ovens. He also dissects management failures like the ``new'' Coca-Cola and cites rejuvenation of the Swiss watch industry, Jaguar automobiles and other temporary stumblers as examples of correct management reaction. ``Ask a lot of questions all the time,'' advises Heller, ``don't follow conventional wisdom''; and ``a decision to be different is a decision to succeed.'' But in many of the stirring case histories described, success owes as much to chance and a capricious market as to executive judgement per se. A lively and incisive overview of worldwide economics. (Oct.)
Reviewed on: 10/01/1989
Release date: 10/01/1989
Paperback - 385 pages - 978-0-452-26566-0
Show other formats
FORMATS
Discover what to read next
TIP SHEET
MORE BOOKS YOU'D LIKE
X
X