Motivation in the Real World: 2the Art of Getting Extra Effort from Everyone--Including Yourself

Along with generous pay and benefits, claims Gellerman, dean of the University of Dallas's Graduate School of Management, the most effective company motivating systems call for long-term employment and career growth policies that ``put employee motivation above all other priorities.'' The author of Motivation and Productivity asserts, in this detailed, well-organized employee relations guide, that productivity depends largely on a leader's initiative and ability to guide others, both in terms of their own self-interest and in accordance with the goals and beliefs of American society. Gellerman discusses how the manager must consider employees' varying ages, characters and needs, especially those of women, minorities and workers who are coping with unusually severe personal problems. Stressing communication as all-important, he cites strategies designed to appeal not only to the particular requirements of diverse employees but to their need to unite in common causes that concern them all. (June)