The Winning Performance: How America's High-Growth Midsize Companies Succeed

Donald K. Clifford, Author, Richard E. Cavanagh, Author Bantam Books $19.95 (0p) ISBN 978-0-553-05103-2
This informative corporate analysis, based on a 1981 report sponsored by the American Business Conference, has been expanded by the authors, both consultants, into a readable study of how several midsize firms ($25 million to $1 billion gross) have risen to the top. One might assume these winners to be high-tech companies, but such is not the case, for Perdue and Dunkin' Doughnuts are included. The formula for success, the authors suggest, involves primarily the willingness to innovate and secondarily the realization that customers expect value for their money. There are scores of helpful hints and much guidance here for managers, none of whom should pass this one by. 125,000 first printing; Fortune Book Club main selection; BOMC alternate. November 1
Reviewed on: 10/01/1985
Release date: 10/01/1985
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