Warts and All: 2the Men Who Would Be Bush

Matt Ridley, Author Viking Books $19.95 (288p) ISBN 978-0-670-82733-6
Rather than policies, asserts Ridley, the Economist 's Washington correspondent, the successful marketing of a public person spells victory for presidential candidates, even one as roundly disparaged as former vice president Bush. In a discerning report on the 1988 campaign, covered here with caustic wit and astute portrayals of people and places, Ridley characterizes our TV-dominated electoral process as wasteful and frequently nasty--fraught with hyperbole and hypocrisy that reveal our national insecurities. Thanks to scripts prepared by well-funded professional handlers, Ridley argues, a carefully contrived image won Bush the small but requisite majority to become ``king'' of our democracy. (May)
Reviewed on: 05/01/1990
Release date: 05/01/1990
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