How to Get Your Point Across in 30 Seconds--Or Less

Milo O. Frank, Author Simon & Schuster $15.45 (0p) ISBN 978-0-671-52492-0
ExHollywood agent and consultant in business communications, Frank observes that media research has shown 30 seconds to be the attention span of the average individual (hence the popularity of the short TV commercial). Following this principle, he shows how to tailor any presentation so it can be given in that timea process that involves fixing on an objective and grasping what sort of person will be receiving the message. It also helps to have a ""hook,'' or interest-catcher, at the start; to paint a picture for the listener; and to be mindful of the impression one creates through voice, gestures and clothing. This slim book (constructed, according to its own philosophy, in brief segments) should prove very popular. Prentice-Hall Book Club selection; BOMC, Fortune Book Club, Macmillan Book Club and Preferred Choice Bookplan alternates; author tour. (February 28)
Reviewed on: 02/01/1986
Release date: 02/01/1986
Compact Disc - 1 pages - 978-0-671-58191-6
Paperback - 128 pages - 978-0-671-72752-9
Analog Audio Cassette - 978-0-671-60247-5
Paperback - 978-0-671-52513-2
Downloadable Audio - 978-0-7435-1899-4
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