Where the Suckers Moon: The Life and Death of an Advertising Campaign

Randall Rothenberg, Author Vintage Books USA $16 (496p) ISBN 978-0-679-74042-1
Former New York Times advertising columnist Rothenberg details the brief and disastrous marriage between the struggling Subaru corporation and the hip ad agency it hired to revive its image. (Nov.)
Reviewed on: 10/30/1995
Release date: 10/01/1995
Genre: Nonfiction
Hardcover - 477 pages - 978-0-679-41227-4
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