While it may not be as hot as the latest issue of Maxim, this new health guide should be required reading for any man between the ages of 18 and 80. The book's success is rooted in the no-nonsense approach of author Simon, the founding editor of the wildly successful Harvard Men's Health Watch
newsletter, who has long been urging men to get in shape and stay that way. Simon uses the results of three Harvard studies of more than 95,000 men over the last 25 years to provide five main "answers" (diet, exercise, aspirin and other supplements, moderate alcohol, and behavior modification and stress control) to five main "maladies of men" (disorders of the genital area, sexuality and reproduction, benign prostate disorders, prostate cancer, and kidney and bladder disorders). Along the way, he discusses other topics such as reproductive anatomy, vitamins, depression, Viagra and herbal medications. Though it's packed with provocative data (e.g., "every one of the ten leading causes of death in America is substantially more common in men than women"; "even committed teetotalers who review the data will have to agree that light to moderate drinking appears to reduce a man's risk of angina, heart attack, sudden cardiac death, and ischemic stroke"), the book stays focused on Simon's main message: "Above all, men should concentrate on the basics, on the core issues that remain constant in a sea of change." (Sept.)
Forecast: Neither overly serious nor laced with chirpy beer-and-babes humor, this tome should remain a steady seller after trendier books are gone.
