Beware the Naked Man Who Offers Your His Shirt

Harvey MacKay, Author William Morrow & Company $19.95 (400p) ISBN 978-0-688-09229-0
In this sequel ot Swim with the Sharks Without Being Eaten Alive , Mackay, a Minneapolis envelope-maker, issues a flood of no-nonsense business advice in the form of original aphorisms and short, germane examples, all delivered with high spirits and ever-bubbling humor. ``The sale begins when the customer says yes,'' he declares. ``ASTONISH them . . . get it there before you said you would . . . '' Mackay offers detailed programs to motivate customers and employees, and tells success stories of consumer needs perceived and fulfilled--pantyhose shops, walk-in medical clinics. He also stresses the importance of entrepreneurial courage, such as his own insistence on lengthy titles for his books. First serial to Success magazine; BOMC and Fortune Book Club alternates. (Feb.)
Reviewed on: 01/30/1990
Release date: 03/01/1990
Analog Audio Cassette - 978-0-671-70373-8
Mass Market Paperbound - 416 pages - 978-0-8041-0583-5
Paperback - 420 pages - 978-0-449-91184-6
Hardcover - 978-0-688-09574-1
Downloadable Audio - 978-0-7435-4193-0
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