WOMEN DON'T ASK: Negotiation and the Gender Divide

Babcock and Laschever, contrary to their book's title, do ask a series of questions: Why do most women see a negotiation as an automatic fight instead of a chance to get what they deserve? Why are women afraid to ask for what they want in the workplace? And perhaps most importantly, why don't women feel entitled to ask for it? True to their academic backgrounds, Babcock (a Carnegie Mellon economist) and writer Laschever seek their answers in a series of gender psychology and economics studies (some done by them, most done by others). They cite numerous studies indicating that women are socialized to feel pushy and overbearing if they pursue their ideal situation when it spells potential conflict with employers or co-workers. The authors also use anecdotal evidence to support their claim that women are taught to feel like every negotiation is a monumental threat to a personal relationship, rather than a fact of business life (the view held by most men, they say). Their argument has important practical ramifications: the authors cite one study that estimates "a woman who routinely negotiates her salary increases will earn over one million dollars more by the time she retires than a woman who accepts what she's offered every time without asking for more." Babcock and Laschever's work is a great resource for anyone who doubts there is still a great disparity between the salary earnings of men and women in comparable professions. Alas, it isn't as successful at eloquence as it is at academic rigor.(Oct.)

Forecast:Academics and feminists will eat this up, while casual readers may be less motivated to get through the dry text.