Mind over Business: How to Unleash Your Business and Sales Success by Rewiring the Mind/Body Connection

Ken Baum, with Bob Andelman. Prentice Hall, $16 trade paper (240p) ISBN 978-0-7352-0462-1
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Noted sports performance psychologist Baum, with coauthor Andelman (The Profiler), shares his process for achieving success in this helpful and ambitious book. The key to Baum’s system is developing the mental edge needed to overcome obstacles and take advantage of opportunities. To achieve this edge, he offers a precise system that generates a lasting drive based on individual values, as well as breathing and relaxation techniques including changes in posture, self-talk, and visualization. While Baum justifiably extols the power of a madeup mind, the greatest strength of his program is helping readers to determine what they really want via desire and reward statements, a personal action plan that acknowledges strengths and limitations, and a belief system. He also provides tactics to help rewire your thoughts and showcases ways to reinforce a positive attitude. These steps culminate in achieving a maximum performance state, where the success mindset kicks in automatically. Baum’s logical program is highly recommended for those willing to commit to get what they want out of their careers and their lives. Agent: Jane Dystel, Dystel & Goderich. (Mar.)
Reviewed on: 01/16/2012
Release date: 03/06/2012
Genre: Nonfiction
Open Ebook - 240 pages - 978-1-101-56074-7
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