cover image How to Start a Business and Ignite Your Life: A Simple Guide to Combining Business Wisdom with Passion

How to Start a Business and Ignite Your Life: A Simple Guide to Combining Business Wisdom with Passion

Ernesto Sirolli. Square One, $16.95 trade paper (144p) ISBN 978-0-757-00374-5

Sirolli, an expert on local economic development, urges readers to look to the giants of entrepreneurship as proof that no single person is responsible for the success of an organization. Sirolli encourages entrepreneurs to focus on their passion and follow a method he calls the "Trinity of Management," a business model that advocates "a combination of teamwork and individual passion, talent, and skill" as the best foundation for entrepreneurial success. The trinity is comprised of three key areas: product, marketing, and finance. In order to recruit the most effective and passionate team possible, entrepreneurs must assess which part of the trinity their personality suits best and hire others who excel in the remaining areas. Sirolli effectively details the characteristics of each role and offers successful examples including Steve Jobs, Howard Schultz, and John D. Rockefeller. Along the way, he dispels common myths about running a business and emphasizes the social side of entrepreneurship. While this slim volume can be repetitious and often rehashes conventional wisdom, there's much worthwhile advice, notably when it comes to creating a business plan. (Oct.)