Make Up Your Life: Your Guide to Beauty, Style, and Success—Online and Off

Entrepreneur, digital pioneer, and self-taught beauty expert Phan offers a lifestyle guide that combines stories from her life with beauty basics, fashion tips, job advice, and modern etiquette how-tos. After gaining fame for her YouTube makeup tutorials (she now has 6.3 million subscribers on her channel), Phan shot beauty videos for Lancôme, launched For All Women Network (FAWN), founded Ipsy (a beauty-sample subscription service), and launched EM, her own makeup line with L’Oréal. The first half of the book concentrates on beauty, with chapters on caring for your skin type, makeup basics, hair and nail care, and wardrobe tips, among other subjects. The second half discusses lifestyle topics, such as: digital etiquette (texting and social media dos and don’ts) and housekeeping (backing up files, digital organization); job-hunting; and entrepreneurship. The modern manners section includes a questionnaire filled out by Phan that is sure to delight readers with factoids about her life. Phan’s warmth and accessibility shines through in this fun and empowering manual. 150 four-color photos. Agent: Cait Hoyt, CAA. (Oct.)