Bottom of the Ninth: Branch Rickey, Casey Stengel, and the Daring Scheme to Save Baseball from Itself

In 1958, after the Dodgers and Giants had both left New York for California, a group of investors sought to bring the city a new baseball franchise, and their proposal was a bold one. Led by former Dodgers general manager Branch Rickey, they sought to create an entire new major league. Meanwhile, as the advocates for the would-be Continental League tried to make their case before the existing major league owners, New York Yankees manager Casey Stengel struggled to keep America's most popular team in championship form. Shapiro (The Last Good Season ) parallels these two stories, arguing that they represent a hinge point when team owners could have taken radical steps to reclaim the sport's hold on the public imagination, but chose instead to cling tightly to their near-monopoly, paving the way for other sports, like football, to rise in popularity. The history, filled with colorful personalities, is told in a straightforward manner. While its two halves don't always fit together neatly, they offer a lively perspective on backstage dealings that almost changed the course of professional sports in America. 8 pages of b&w photos not seen by PW . (June)