The Brothers: The Saatchi & Saatchi Story

Ivan Fallon, Author McGraw-Hill/Contemporary $0 (372p) ISBN 978-0-8092-4310-5
With the acquisition of Ted Bates in 1986 for $507 million, the London-based Saatchi brothers' advertising agency became the world's largest, with billings of $7.5 billion. In this richly anecdotal and crisply written dual biography, Fallon, deputy editor of the London Sunday Times traces the 20-year meteoric growth of the Iraq-born, Jewish Saatchis, who are credited with helping Margaret Thatcher achieve and retain power, as well as countless other notable campaigns for commercial firms, the media and the arts. During the 1960s, creative Charles and analytical Maurice formed a single-minded team that established a global network and, as the title of this admiring book makes clear, continues to rise and rise. Photos not seen by PW. (Nov.)
Reviewed on: 01/01/1989
Release date: 01/01/1989
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