cover image Master Change, Maximize Success: Effective Strategies for Realizing Your Goals

Master Change, Maximize Success: Effective Strategies for Realizing Your Goals

Rebecca Potts, Jeanenne LaMarsh. Chronicle Books, $16.95 (160pp) ISBN 978-0-8118-4170-2

The aim of this volume is quite specific--to help readers""deal successfully with change in a business environment""--but the tactics its authors describe can be applied to a wide variety of life situations: from budget cuts to political fallouts to increased competition. As organizational change consultants to companies such as Ford and AT&T, authors Potts and LaMarsh believe that managing change well is critical to corporate growth and achievement. Their book guides readers through a step-by-step process for overcoming resistance to change, forming an action plan, implementing that plan and sustaining the changes desired. Handy scenario-based sidebars teach lessons like""how to draw up an infomatrix,"" how to close the planning cycle and how to know when to stop being an agent for change. The friendly text and colorful, contemporary illustrations in this book, part of Chronicle's Positive Business series, render even big changes more approachable.