Alexander Complex

Michael Meyer, Author, Hugh O'Neill, Editor Crown Publishers $19.95 (258p) ISBN 978-0-8129-1662-1
The Greeks described the drive that carried Alexander the Great to world conquest in his 30s as ``divine restlessness.'' Newsweek editor Meyer finds that same quality in six of America's most famous 20th-century entrepreneurs, visionaries able to communicate their vision to a team that helps make it reality. He looks at Steven Jobs, founder of Apple Computers, now with a company called NeXT; H. Ross Perot of Electronic Data Processing, who reportedly lives by a series of copybook maxims; James Rouse, an urban planner who has revitalized several U.S. cities; Robert Swanson, head of Genentech, a leading bioengineering company; Ted Turner, communication mogul whose self-proclaimed new mission is to ``save the world''; Daniel Ludwig, billionaire shipping magnate who lost half of his fortune in a land-grab of the Amazon rain forest. Each story emphasizes the tycoon's philosophy of life. Students of business should find these accounts stimulating. (Sept.)
Reviewed on: 09/01/1989
Release date: 09/01/1989
Genre: Nonfiction
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