The Profit Zone

Adrian J. Slywotsky, Author, David J. Morrison, Joint Author, Bob Andelman, With Crown Business $25.95 (352p) ISBN 978-0-8129-2900-3
For many businesses, the quip ""we lose money on every sale, but we make it up in volume"" is not a gag, which the authors of this sensible guide well understand. Business consultants Slywotsky and Morrison and freelance writer Andelman focus on the number-one rule of the marketplace: make money. While their suggestions for bringing that about--concentrate on your customers' needs, wants and desires--are hardly new, their approach is. Along with worksheets and checklists, they provide profiles of how the heads of several customer-oriented companies (e.g., Coca-Cola, General Electric, Microsoft) apportion their work days in order to give readers a road map that will allow them to focus--or refocus--their companies on the customer. The guide is illustrated with many gimmicky charts and graphs that in any case are not always needed to make the authors' points. (Jan.)
Reviewed on: 12/01/1997
Release date: 12/01/1997
Hardcover - 352 pages - 978-0-471-98391-0
Paperback - 352 pages - 978-0-8129-3304-8
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